FRC Concepts founder Chris Kawasaki is an expert in the motorcycle industry. He is one of the few people in the industry with a background in multiple functions surrounding the motorcycle industry, including dealer ownership, OEM management, professional racer and professional team marketing.

His success started at a very early age. His parents owned a motorcycle dealership in the Central California area and they always instilled business concepts in his mind. Mr. Kawasaki took his experience to American Suzuki Motor Corporation and quickly moved up in the company. His winning and competitive attitude helped him rise from an entry level position to management in a short amount of time. Mr. Kawasaki also created a new company called Fantasy Racer, a website dedicated to motorcycle racing fantasy leagues available on the internet. After selling the company he started FRC Concepts to help motorcycle dealers, brands and teams create successful marketing programs.

His winning attitude and passion for motorcycles has been passed on to our philosophy at FRC Concepts. We are about producing winners in motorsports marketing, whether it be producing successful in-store marketing at a dealer to partnering a brand with a championship winning team. Everything we do is focused on increasing sales and exposure for our clients.